Part-Time Social Media Coordinator
The Mom Project
Marketing & Communications
United States
Posted on Mar 1, 2026
About Twisted Alchemy
Twisted Alchemy was founded in hospitality with one simple goal: make better cocktails easier to execute. What began behind the bar has evolved into a fast-growing brand with a strong B2B, on-premise, and retail presence. As we continue expanding within the beverage, CPG, and better-for-you spaces, we’re looking for team members who understand how to build connection and credibility across multiple audiences, from bartenders and operators to retail buyers and health-conscious consumers.
We are a design-forward company that values authenticity, creativity, and thoughtful storytelling, both online and off.
About The Role
We’re seeking a dynamic and creative Part-Time Social Media Coordinator to own the day-to-day management of our organic social channels. This is a hands-on, content-driven role ideal for someone who thrives in a growing CPG environment and understands how to translate brand positioning into compelling digital storytelling.
You’ll work closely with our Brand Manager and Co-Founder/CMO to develop, plan, and execute social media content that builds brand awareness, drives engagement, and supports both our B2B and retail audiences.
Key Responsibilities
Community Management
Twisted Alchemy was founded in hospitality with one simple goal: make better cocktails easier to execute. What began behind the bar has evolved into a fast-growing brand with a strong B2B, on-premise, and retail presence. As we continue expanding within the beverage, CPG, and better-for-you spaces, we’re looking for team members who understand how to build connection and credibility across multiple audiences, from bartenders and operators to retail buyers and health-conscious consumers.
We are a design-forward company that values authenticity, creativity, and thoughtful storytelling, both online and off.
About The Role
We’re seeking a dynamic and creative Part-Time Social Media Coordinator to own the day-to-day management of our organic social channels. This is a hands-on, content-driven role ideal for someone who thrives in a growing CPG environment and understands how to translate brand positioning into compelling digital storytelling.
You’ll work closely with our Brand Manager and Co-Founder/CMO to develop, plan, and execute social media content that builds brand awareness, drives engagement, and supports both our B2B and retail audiences.
Key Responsibilities
Community Management
- Monitor social media channels and respond to comments, DMs, and mentions
- Engage with followers, customers, retail partners, and industry voices to foster a strong, on-brand community
- Create authentic, on-brand content using tools such as CapCut, Adobe Creative Suite, Canva, and native platform tools
- Write compelling, conversion-aware post copy tailored to both trade and consumer audiences
- Capture lifestyle, product-forward, and educational content reflective of a premium CPG brand
- Plan, manage, and maintain a strategic content calendar across Instagram, LinkedIn, Facebook, email, Pinterest, and emerging platforms
- Balance brand storytelling, product education, promotions, and partnership features
- Support development and execution of organic social strategies aligned with broader marketing goals
- Assist in defining KPIs and contributing to campaign planning (product launches, seasonal pushes, retail activations, trade shows, promotions)
- Track and analyze performance metrics across platforms
- Provide monthly reporting with actionable insights and optimization recommendations
- Stay current on social trends, platform updates, and best practices within beverage, CPG, and health & wellness categories
- Identify opportunities to participate in relevant conversations while protecting brand voice
- Collaborate with marketing, sales, and leadership to ensure social supports retail growth, distributor relationships, and brand positioning
- 2–5 years of experience as a Social Media Coordinator, Content Creator, Community Manager, or similar role
- Hands-on experience with email marketing platforms such as Klaviyo (preferred), Mailchimp, HubSpot, or similar ESPs
- Experience in CPG, beverage, food & beverage, or health & wellness brands strongly preferred
- Proven portfolio demonstrating brand storytelling and measurable engagement growth
- Strong understanding of building community for both trade (B2B) and consumer audiences
- Excellent writing, editing, and communication skills
- Proficient in graphic design tools (Adobe Creative Suite, Canva)
- Experience creating and editing short-form video content (Instagram Reels, TikTok)
- Familiarity with social media management and analytics tools (e.g., Sprout, Sprinklr)
- Ability to work independently in a fast-paced, entrepreneurial environment
- Creative thinker with strong problem-solving skills
- Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or related field preferred
- Proficiency in Microsoft Office and Google Workspace